“Wilfer” stands for (roughly) “What Was I Looking For” and refers to the habit of getting distracted and lost online when you actually meant to find something specific. I do this constantly.
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Are you a wilfer, lost on the internet?
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You are checking your emails when you start daydreaming about where to go on your summer holiday. |
This reminds you to compare the cost of local gyms. Then you suddenly decide to look up venues for your birthday party. |
You may think you are browsing the internet in a slightly absent-minded manner. You are, in fact, “wilfing”. |
According to a survey for a financial website, almost seven in 10 internet users admit to the newly named habit. |
The study of 2,400 people carried out by YouGov found more than a quarter of internet users wilf – a rough acronym of What Was I Looking For? – for two days every month. |
Shopping is the online activity most likely to make users wilf. Men are more likely to admit to being wilfers than women. A third of the men questioned said the habit had damaged their relationship with a partner. |
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The Bee Buzz 