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Vibrant Youthfulness will sway the voters in the presidential election

November 3, 2008
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Ageism More Prevalent Than

Racism Among Presidential Voters,

Study Finds

ScienceDaily (Nov. 2, 2008) — An ongoing study by UCLA and Stanford University researchers of 20,000 registered voters has found that far more of them would vote against Sen. John McCain because of his age than would vote against Sen. Barack Obama because of his race.

“We found that ageism is much more prevalent in America than racism,” said Lynn Vavreck, UCLA assistant professor of political science and co-director of the UCLA–Stanford Cooperative Campaign Analysis Project (CCAP). “Respondents seemed to be much more likely to vote against McCain because of his age.”

Research conducted in September found that 63 percent of the respondents voting against McCain said age was a factor in their opposition to him, while 16 percent of those voting for McCain said his age was a factor in their support of him.

The results for Obama were strikingly different with regard to race.

When presented with the same set of questions about Obama, and substituting race for age, 11 percent of those voting against Obama counted his race as a factor against him. However, 30 percent of respondents voting for Obama counted race as a reason to favor him.

“Many more people voting for Obama are attracted to Obama because of his multiracial background than the opposite,” Vavreck said. “Among people voting against Obama, only one out of 10 include race as a factor in their decision.”

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