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The Green Ad Effect

April 22, 2008
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The Green Ad Effect
A recent survey from Burst Media revealed that green advertising has a stronger than average impact with consumers. Good, right? Well they have higher recall, but they aren’t necessarily buying into the messages. Maybe that’s due to the overwhelming amount of green claims consumers have been hit with.

The survey showed the most popular online green content is recycling information and healthy recipes. These are followed by information on alternative energy sources, natural remedies, eco-friendly cleaning products, green technologies, nature/outdoor recreation, tips for simple living, gardening/organic gardening, and organic foods.

Some of the most powerful ads have come from environmental organizations like the World Wildlife Fund and Greenpeace. Some retailers have also decided to take a stand with their brands with strong green messaging. Here are number of my favorites.

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